Farm Animal Well Being


People are at the heart of farm animal well-being.

People care for farm animals, design the environment they live in, consume animal products, and set policies about welfare standards.
Behaviours performed by people strongly impact animal well-being.

To understand how we can improve animal well-being, we first need to understand the needs of the animal and how they are affected by people’s behaviour.
But in order to effect change, we ultimately need to change the behaviour of people.

Using behavioural science to improve farm animal well-being

Behavioural science can help us better understand human behaviour in the context of farm animal well-being.

It can enable us to design interventions that target the root causes of the behaviours and are acceptable and feasible to stakeholders, thereby having the best chance of improving farm animal well-being.

 

Example behaviours that affect farm animal well-being

Example behaviours that affect farm animal well-being

“With the expertise of Innovia, we will better understand farmers’ behaviour and motivations and analyse how their choices can affect cattle well-being.”
Dr Laurent Goby, Boehringer Ingelheim (Project leader)

 

Anna Wilson
“Behavioural science can enable us to design interventions that target the root causes of the behaviours and are acceptable and feasible to stakeholders, thereby having the best chance of improving cattle well-being”

Dr Anna Wilson, Innovia

 

 

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